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WiseRegional CRM Manager
Wise is hiring a Regional CRM Manager for its London office. This full-time, on-site role focuses on driving the business-to-consumer lifecycle communications strategy and execution across…
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About This Role
Wise is hiring a Regional CRM Manager for its London office. This full-time, on-site role focuses on driving the business-to-consumer lifecycle communications strategy and execution across the UK and Europe markets. The successful candidate will join a diverse and inclusive customer relationship management team dedicated to helping users manage international money needs more frequently. This position suits a data-driven and creative professional who wants to shape engagement initiatives, increase product…
Job Description
Wise is hiring a Regional CRM Manager for its London office. This full-time, on-site role focuses on driving the business-to-consumer lifecycle communications strategy and execution across the UK and Europe markets. The successful candidate will join a diverse and inclusive customer relationship management team dedicated to helping users manage international money needs more frequently.
This position suits a data-driven and creative professional who wants to shape engagement initiatives, increase product adoption, and improve customer retention. The Regional CRM Manager will formulate strategies, segment audiences, and deploy campaigns across channels such as email, push notifications, and in-product messaging. Collaboration with cross-functional groups including Product, Marketing, Creative, Engineering, and Analytics is a central part of the position.
Responsibilities
- Develop and manage the UK and Europe CRM strategy covering customer lifecycle management, segmentation, and engagement initiatives
- Utilize data and insights to segment customers and tailor communications for maximum relevance
- Collaborate with Product, Marketing, Creative, Engineering, and Analytics departments to ensure alignment and execution across email, push notifications, and in-product messages
- Manage internal stakeholder communication and cross-departmental collaboration
- Design and implement customer lifecycle management strategies to drive long-term engagement and loyalty through ongoing optimization
- Analyze campaign performance data to identify opportunities for increasing engagement and conversion rates
- Ensure compliance with CRM best practices and regulatory requirements while preserving database health
- Implement localization procedures for international campaigns
- Oversee email calendar management, deliverability, and monthly reporting
Requirements
- Mid-level experience in B2C CRM focusing on segmentation, lifecycle management, and stakeholder engagement
- Track record of successful cross-channel lifecycle communications
- Experience in end-to-end planning, development, and execution of large-scale campaigns
- Understanding of segmentation and customer needs with a customer-first mindset
- Ability to communicate and collaborate with stakeholders at all levels across different departments
- Self-starter attitude with a passion for taking ownership and driving impact
- Technical aptitude combined with a creative eye for design and messaging
- Strong analytical skills with a focus on data-driven performance
- Ability to create and run complex and impact-driven A/B testing plans
Qualifications
- Proficiency in using Braze or similar email service providers is preferred
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote work policy for this role?
The position is based in London and is on-site.
What employment type is this position?
This is a full-time role.
What is the salary for the Regional CRM Manager?
The posting does not specify the salary.
What experience is required for applicants?
Applicants need mid-level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement, along with a proven track record in cross-channel lifecycle communications.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
