Opportunity at
WiseSenior CRM Manager - Advocacy
Wise is an international company developing borderless financial services for individuals and enterprises. The organization is currently seeking a Senior CRM Manager focused on Advocacy to…
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About This Role
Wise is an international company developing borderless financial services for individuals and enterprises. The organization is currently seeking a Senior CRM Manager focused on Advocacy to join the CRM team based in London. This on-site position operates as an individual contributor role responsible for independently directing and executing customer relationship management strategy regarding pricing and referrals. The successful candidate will connect price leadership with customer advocacy, ensuring users recognize the…
Job Description
Wise is an international company developing borderless financial services for individuals and enterprises. The organization is currently seeking a Senior CRM Manager focused on Advocacy to join the CRM team based in London. This on-site position operates as an individual contributor role responsible for independently directing and executing customer relationship management strategy regarding pricing and referrals.
The successful candidate will connect price leadership with customer advocacy, ensuring users recognize the financial value of Wise and feel encouraged to recommend the platform to others. Responsibilities include building invite strategies, determining customer incentives, segmenting databases using analytics, maintaining campaign calendars, and ensuring compliance across communication channels. This role collaborates closely with product, marketing technology, UX research, and engineering teams to optimize multi-channel messaging across email, push notifications, and in-app communications.
This position suits an autonomous, data-driven professional with extensive expertise in lifecycle marketing, cross-channel campaign execution, and stakeholder engagement. The ideal person possesses technical proficiency with CRM platforms, strong analytical capabilities, and a commitment to customer-centric messaging. Wise maintains an inclusive and international workplace culture that values diversity and equitable collaboration.
Responsibilities
- Independently develop and oversee the Invite CRM strategy, encompassing customer segmentation, lifecycle management, and engagement incentives
- Own the pricing CRM strategy to communicate the financial value of choosing Wise to customers
- Use price leadership as a catalyst for customer referrals and advocacy
- Collaborate with internal technical and non-technical stakeholders such as product managers, designers, engineers, and analysts
- Utilize data-driven insights to segment audiences and deliver tailored messaging
- Design and optimize customer lifecycle strategies to foster long-term loyalty and engagement
- Analyze campaign metrics to enhance conversion rates and engagement throughout the customer journey
- Maintain database health, compliance standards, and error-free execution across communication channels
- Handle email calendar management, deliverability tracking, and monthly reporting
- Implement international campaign localization and execute A/B testing plans
Requirements
- At least 5 years of senior-level experience in a CRM role with a focus on segmentation, stakeholder engagement, and lifecycle management
- Proven ability to collaborate with departments and senior stakeholders including C-level executives
- Demonstrated self-starter capability to manage projects independently with minimal oversight
- Track record of executing cross-channel lifecycle communications including email, push, and in-app messages
- Technical familiarity with hands-on creation of emails and canvases within CRM platforms
- Strong analytical mindset with the ability to use data to improve campaign performance
Qualifications
- Experience working in a product-driven environment
- Competency in coding HTML, CSS, or Shopify Liquid
- Experience utilizing SQL and analytical tools like Looker, Google Analytics, or MixPanel
- Experience operating Braze or similar cross-channel marketing platforms
- Background working within an international organization
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role located?
This position is based in London and is on-site.
What is the employment type?
The position is full-time.
What is the salary for this position?
The salary is not specified in the job posting.
What experience is required for this role?
Candidates must have at least 5 years of senior-level experience in a CRM role with a strong focus on lifecycle management, segmentation, and stakeholder engagement.
Sample Interview Questions
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