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SpotifyPerformance Marketing Activation Specialist
Spotify is hiring a Performance Marketing Activation Specialist for its in-house Performance Marketing team, based in New York with two to three office days a week.…
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About This Role
Spotify is hiring a Performance Marketing Activation Specialist for its in-house Performance Marketing team, based in New York with two to three office days a week. The role supports the Markets and Subscribers unit, whose goal is adding listeners and paying subscribers across new and existing markets. The unit blends marketing, insights, product, design and engineering work. The specialist would plan, launch and fine-tune global acquisition and conversion campaigns spanning…
Job Description
Spotify is hiring a Performance Marketing Activation Specialist for its in-house Performance Marketing team, based in New York with two to three office days a week. The role supports the Markets and Subscribers unit, whose goal is adding listeners and paying subscribers across new and existing markets. The unit blends marketing, insights, product, design and engineering work.
The specialist would plan, launch and fine-tune global acquisition and conversion campaigns spanning paid search and paid social. Daily work covers building and launching campaigns, quality checks, hands-on optimization and reporting, with a main focus on Google Search. Other channels include Meta, Snapchat and TikTok, Google App Campaigns and Apple Search Ads. The specialist would also help set strategy and budgets for large direct response programs.
Further work includes designing and running A/B tests against a learning plan, supporting incrementality studies using Conversion Lift and GeoX methods, and aligning search and social plans with the wider Strategy team. The role also covers vendor relationships and presenting results to stakeholders with varied levels of digital expertise.
Candidates should bring three-plus years of hands-on paid marketing for app installs or web conversions, and deep experience with Google brand and non-brand search. Strong spreadsheet skills, familiarity with attribution and analytics tools, and comfort using AI to speed up trafficking are expected. A bachelor's degree or equivalent experience is required.
Responsibilities
- Manage daily campaign work, including trafficking, QA, launch, optimization and reporting, focused on Google Search
- Help shape strategy and budget proposals for big direct response programs
- Plan and execute split tests and experiments, then review and communicate outcomes with analytics staff
- Support incrementality testing using Conversion Lift and GeoX methods
- Coordinate search and social plans with the wider Strategy team
- Maintain vendor and platform relationships
Requirements
- A minimum of three years running hands-on paid marketing for app installs or web conversions
- Deep experience managing Google brand and non-brand search campaigns
- Strong Excel or Google Sheets skills and the ability to turn data into clear presentations
- Working knowledge of how marketing technology tools attribute media results
- Use of AI tools to speed up campaign trafficking and management
- Bachelor's degree or equivalent experience
- Self-motivated and detail-oriented, comfortable in a fast-paced setting
Qualifications
- Exposure to Apple Search Ads, Google App campaigns, and paid social on Snapchat or TikTok
- Experience with Smartly or similar optimization tools
- Familiarity with mobile measurement partners, website pixels, customer data platforms, Google Analytics and Tableau
- In-house performance marketing experience
Core Skills
Benefits
- Health insurance
- Six months of paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off, holidays that are flexible, and paid sick leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
Work is based in New York with two to three office days weekly, and collaboration follows Eastern Time.
What is the base pay range?
The posting lists a US base range of $73,000 to $104,000 USD, plus equity.
What experience is required?
The posting asks for three-plus years of hands-on paid marketing for app installs or web conversions.
Is a degree required?
The posting requires a bachelor's degree or equivalent experience.
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