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CloudflarePrincipal Growth Marketing Manager
Cloudflare is seeking a Principal Growth Marketing Manager to shape growth strategy on the Product Led Growth team. Cloudflare operates a large global network that secures…
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About This Role
Cloudflare is seeking a Principal Growth Marketing Manager to shape growth strategy on the Product Led Growth team. Cloudflare operates a large global network that secures and accelerates internet applications for a broad range of clients, from individual bloggers to major enterprises. In this role, the successful candidate will determine investment priorities to attract users, connect product-led and sales-assisted funnels, and adapt marketing approaches as audiences discover tools via AI.…
Job Description
Cloudflare is seeking a Principal Growth Marketing Manager to shape growth strategy on the Product Led Growth team. Cloudflare operates a large global network that secures and accelerates internet applications for a broad range of clients, from individual bloggers to major enterprises. In this role, the successful candidate will determine investment priorities to attract users, connect product-led and sales-assisted funnels, and adapt marketing approaches as audiences discover tools via AI. The ideal candidate maintains strong hands-on capabilities, including drafting copy, designing customer journeys, and establishing measurement frameworks, while also elevating the skills of surrounding team members. Responsibilities involve partnering closely with product and engineering leaders, identifying onboarding friction points, and implementing robust data instrumentation pipelines. Candidates may be based out of Austin, New York, or San Francisco.
Responsibilities
- Formulate audience-focused growth strategies that connect market insights, product usage data, and company objectives
- Collaborate with senior product and engineering teams to align amplification goals and evaluate message effectiveness
- Analyze signup and onboarding funnels across various products, resolve friction points, and guide cross-functional improvements
- Design event instrumentation, data models, and pipelines to support cohort tracking, attribution, and audience segmentation
- Develop the strategy for discovery and adoption through AI assistants, documentation, and complimentary tools
- Establish messaging frameworks, campaign copy standards, and personally author essential launch materials
- Define metrics models, testing programs, and attribution methodologies while reporting recommendations to senior leadership
Requirements
- At least 8 years of professional experience in growth, lifecycle, performance, or product marketing
- Demonstrated history of leading multi-channel programs at scale and shaping adoption or revenue outcomes
- Advanced data proficiency including experiment design, metric framework creation, and SQL fluency
- Experience building or specifying event instrumentation and data pipelines
- Hands-on capability in writing copy, constructing user journeys, and evaluating creative quality
- Executive communication skills with the ability to summarize complex programs for leadership
Qualifications
- Prior success marketing technical products, security, or infrastructure to technical purchasers
- Demonstrated ability to establish or scale a product-led growth or lifecycle function from an early stage
- Experience mentoring junior team members
Core Skills
Benefits
- Medical and prescription drug insurance coverage
- Dental and vision insurance plans
- Flexible spending accounts and commuter spending accounts
- Fertility and family-forming benefits
- On-demand mental health support and an employee assistance program
- Global travel medical insurance
- Short-term and long-term disability insurance
- Life and accident insurance
- 401(k) retirement savings plan
- Employee stock participation plan
- Flexible paid time off covering vacation and sick leave
- Leave programs including parental, pregnancy health, medical, and bereavement leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
For hires based in the Bay Area, the estimated annual salary ranges from $195,000 to $245,000. For New York City-based hires, the estimated annual salary is $180,000 to $230,000.
Where are the available locations for this role?
The posting specifies available locations in Austin, New York, and San Francisco.
What type of experience is required?
Candidates must have 8 or more years of experience in growth, lifecycle, performance, or product marketing, including managing multi-channel programs at scale.
Is equity offered for this position?
Yes, this role is eligible to participate in Cloudflare's equity plan.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.