Opportunity at
ElasticPrincipal, Marketing Analytics
Elastic, known as the Search AI Company, is hiring a Principal for Marketing Analytics to join its team in the United States on a full-time basis.…
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About This Role
Elastic, known as the Search AI Company, is hiring a Principal for Marketing Analytics to join its team in the United States on a full-time basis. In this role, the selected individual will operate as a bridge between business operations and technological architecture, evaluating leadership decisions and determining optimal tools and systems for development or procurement. The person in this position will construct comprehensive data models, establish measurement frameworks for…
Job Description
Elastic, known as the Search AI Company, is hiring a Principal for Marketing Analytics to join its team in the United States on a full-time basis. In this role, the selected individual will operate as a bridge between business operations and technological architecture, evaluating leadership decisions and determining optimal tools and systems for development or procurement. The person in this position will construct comprehensive data models, establish measurement frameworks for sales and marketing alignment, and formulate business cases for strategic investments. Key collaborators will include teams across Marketing, Sales, Revenue Operations, Finance, and Data, alongside mentoring responsibilities for senior engineers and analysts.
This position suits a quantitative professional who possesses extensive background in B2B go-to-market analytics and a consultative approach to problem-solving. Ideal candidates will combine technical proficiency in data warehousing and statistical programming with the ability to communicate intricate methodologies to executive stakeholders. Elastic provides a comprehensive rewards structure that includes base compensation, eligibility for stock programs, a 401(k) plan with matching up to 6 percent, health coverage, flexible schedules, paid time off, volunteer time grants, and parental leave.
Responsibilities
- Consult with business leaders to identify challenges and formulate analytical plans, system requirements, and actionable recommendations
- Evaluate and prioritize systems, products, and tools while drafting financial and strategic business cases for leadership approval
- Create the overall architecture for marketing and sales measurement, developing core pipelines, machine learning datasets, and version-controlled data models
- Analyze conversion metrics from initial engagement to closed deals to understand how marketing expenditures generate revenue
- Establish account-based performance indicators in coordination with Sales and Marketing divisions
- Integrate incrementality testing, attribution, and marketing mix modeling into a cohesive performance view
- Develop natural language querying tools that allow marketing personnel to access data insights independently
- Enforce organizational standards for metric definitions, privacy compliance under GDPR and CCPA, and overall data quality
- Coordinate milestone planning alongside Data Engineering, IT, and Analytics groups
- Provide mentorship to senior analysts and engineering team members
Requirements
- More than 10 years of experience in B2B marketing or go-to-market analytics
- Proven background in designing data architecture and deciding which analytics platforms to build, buy, or retire
- Demonstrated history of building business cases covering total cost of ownership, value, and resources to influence leadership agreements
- Practical experience with sales and marketing funnel economics and performance modeling
- Familiarity with deal lifecycle analytics, marketing lifecycle, and account-based strategies
- Expertise in SQL, dbt or equivalent tools, cloud data warehouses like BigQuery, and data modeling
- Proficiency in Python or R with clean and tested code execution
- Direct hands-on background in attribution, marketing mix modeling, or incrementality testing, backed by applied statistics
- Familiarity with producing and implementing machine learning models in production environments
Qualifications
- Bachelor's degree or equivalent education in a technical or quantitative discipline such as Computer Science, Engineering, Statistics, or Economics
- Background working with data from go-to-market systems such as Marketo or Salesforce
- Experience navigating multiple sales motions including Enterprise, ABM, SLG, and PLG
- Experience creating natural language data interrogation tools for business users
- Familiarity with cookieless and privacy-first measurement methodologies
Core Skills
Benefits
- Base salary compensation ranging from USD 159,800 to 252,800 per year, with alternate ranges applicable in select high-cost metropolitan areas
- Participation in the company stock program
- Company-matched 401(k) plan providing dollar-for-dollar matching up to 6 percent of eligible earnings
- Health insurance coverage options for employees and their families
- Flexible schedules and calendar management
- Generous annual vacation time allotment
- Matching contributions up to USD 2,000 for financial donations and volunteer service
- Up to 40 hours of paid time off annually for approved volunteer projects
- Paid parental leave of at least 16 weeks
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type and location for this role?
This is a full-time position located in the United States.
What is the salary range for the Principal, Marketing Analytics position?
The standard starting base salary range is USD 159,800 to 252,800 per year, while select locations such as the San Francisco Bay Area, New York City Metro Area, Los Angeles, and Seattle feature an alternate range of USD 191,900 to 303,500 per year.
Does this role include variable compensation?
No, compensation for this position consists entirely of base salary and eligibility for the company stock program and holistic benefits.
What educational background is required?
Candidates must hold a bachelor's degree or equivalent qualification in a technical or quantitative field such as Computer Science, Engineering, Statistics, or Economics.
How do I request an accommodation during the application process?
Applicants can request accommodations by emailing candidate_accessibility@elastic.co, and requests will receive a reply within 24 business hours.
Sample Interview Questions
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