Opportunity at
DeliverooPrincipal Researcher
Deliveroo, which is now part of DoorDash, seeks a Principal Researcher based in London to lead strategic research efforts across the EMEA region. In this full-time…
Career Tools
About This Role
Deliveroo, which is now part of DoorDash, seeks a Principal Researcher based in London to lead strategic research efforts across the EMEA region. In this full-time role, you will guide product strategy by uncovering the unmet needs, behavioral patterns, and market opportunities affecting consumers, merchants, and couriers. You will operate as a peer to senior engineering, product, design, data science, and business leaders, utilizing mixed qualitative and quantitative methods to…
Job Description
Deliveroo, which is now part of DoorDash, seeks a Principal Researcher based in London to lead strategic research efforts across the EMEA region. In this full-time role, you will guide product strategy by uncovering the unmet needs, behavioral patterns, and market opportunities affecting consumers, merchants, and couriers. You will operate as a peer to senior engineering, product, design, data science, and business leaders, utilizing mixed qualitative and quantitative methods to inform company-level strategy and roadmap decisions.
This position is suited for a seasoned research leader who is comfortable working with ethnographic interviews, survey data, and executive stakeholders. The ideal candidate will leverage AI tools daily to enhance research workflows while maintaining rigorous human judgment. Responsibilities include shaping product strategy, detecting new growth openings, driving mixed-methods research, collaborating closely with data science teams, applying AI to research tasks, telling decision-ready stories, and mentoring other researchers.
Responsibilities
- Translate deep understanding of consumers, merchants, and couriers into strategic viewpoints for executive-level decisions
- Identify emerging needs, behavioral changes, and market white spaces to establish new product concepts and growth levers
- Design and execute mixed-methods research spanning ethnography, interviews, usability testing, surveys, and behavioral log analysis
- Partner with data science teams to link qualitative insights with A/B testing, metrics, and experimentation outcomes
- Integrate AI tools into daily workflows for synthesis, analysis, and study design while applying human-in-the-loop validation
- Communicate findings through decision-ready stories tailored to fast directional reads or multi-year strategies
- Mentor researchers, elevate research quality, and contribute to setting team standards and hiring processes
Requirements
- Over 10 years of experience in user, market, or product research at a technology company or equivalent depth
- Demonstrated history of influencing product strategy, altering product roadmaps, or redirecting significant investment
- Proven capacity to identify and shape new product or growth opportunities from early signals
- Expertise in both qualitative and quantitative research methods, including interviews, usability testing, and statistical analysis
- Hands-on background utilizing AI and large language models within research workflows
- Exceptional storytelling skills and executive presence to influence senior stakeholders without direct authority
Qualifications
- Working knowledge of SQL, R, or Python for data extraction and analysis
- Experience investigating AI-powered product features
- Background working within consumer, two-sided or multi-sided marketplace, logistics, commerce, or local services contexts
- Advanced degree in HCI, Psychology, Sociology, Anthropology, Economics, Statistics, Survey Methodology, or a related field
Core Skills
Benefits
- Competitive salary
- Equity options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for the Principal Researcher role?
The position is full-time.
Where is the job located?
The role is located in London.
What salary does the position offer?
The posting does not specify a salary figure, though it mentions competitive salary and equity options.
How many years of experience are required?
Candidates must have 10 or more years of experience in user, market, or product research at a technology company or equivalent depth.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.