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CanvaProduct Localisation Lead - India
Canva is seeking a Product Localisation Lead to join its team in Bengaluru. This position focuses on shaping the product and localisation strategy for India to…
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About This Role
Canva is seeking a Product Localisation Lead to join its team in Bengaluru. This position focuses on shaping the product and localisation strategy for India to drive user growth and enhance experiences across multiple languages. The employer is a global visual communications platform aiming to empower everyone to design. This role suits professionals who want to influence product roadmaps, analyse user funnels, and adapt global campaigns for the Indian market.…
Job Description
Canva is seeking a Product Localisation Lead to join its team in Bengaluru. This position focuses on shaping the product and localisation strategy for India to drive user growth and enhance experiences across multiple languages. The employer is a global visual communications platform aiming to empower everyone to design.
This role suits professionals who want to influence product roadmaps, analyse user funnels, and adapt global campaigns for the Indian market. Responsibilities include collaborating cross-functionally with marketing, content, SEO, and product teams, as well as managing relationships with external linguistic partners and an in-house Language Manager.
The successful candidate will bring deep understanding of the country's diverse language ecosystem and user behaviour patterns. Duties involve providing cultural and linguistic insights, establishing regional tone of voice guidelines, and prioritising localisation investments based on scale and user impact.
Responsibilities
- Own product and localisation strategy for India with a focus on user growth and multi-language experiences
- Contribute to the regional product roadmap including features, payment methods, and authentication flows
- Analyse active user and subscription funnels to improve activation, engagement, and conversion
- Adapt global messaging, campaigns, and product experiences for Indian users across regions and languages
- Provide cultural and linguistic insights to global teams
- Manage cross-functional collaboration with marketing, content, SEO, and product departments
- Oversee relationships with external localisation partners, linguists, and translators
- Develop style guides, tone of voice principles, and best practices alongside the Language Manager
- Prioritize localisation investments based on impact, scale, and user needs
Requirements
- Have at least 5 years of experience in product, growth, or localisation roles within a high-growth SaaS or product-led company
- Demonstrate a strong product and growth mindset with knowledge of India's language ecosystem and user adoption patterns
- Possess an understanding of content and UX copy to write and adapt messaging for Indian users
- Show experience working cross-functional and influencing stakeholders across various teams
- Maintain fluency in English along with strong proficiency in at least one major Indian language
- Operate comfortably within ambiguity and scale solutions in complex multi-market environments
Qualifications
- Demonstrate familiarity with multiple Indian languages
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
This role is based in Bengaluru, focusing on that location to support teams and maintain collaboration.
What experience is required for the position?
Candidates must have over five years of experience in product, growth, or localisation roles within a high-growth SaaS or product-led company.
What language skills are necessary?
Applicants need fluency in English and strong proficiency in at least one major Indian language, with familiarity in multiple Indian languages considered a strong plus.
Is salary information provided in the posting?
The job posting does not specify salary details.
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