Hybrid opportunity at
FreshworksProduct Marketing Manager, Freshservice Platform
This product marketing manager role is responsible for the Freshservice platform story at Freshworks. The manager frames service management and operations work as one combined offering…
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About This Role
This product marketing manager role is responsible for the Freshservice platform story at Freshworks. The manager frames service management and operations work as one combined offering for IT teams, handles positioning, messaging and major product launches, and produces material that explains why the joined-up platform solves real IT problems rather than relabeling existing features. The job connects with product managers, engineers, sellers, success teams and demand marketers to shape customer…
Job Description
This product marketing manager role is responsible for the Freshservice platform story at Freshworks. The manager frames service management and operations work as one combined offering for IT teams, handles positioning, messaging and major product launches, and produces material that explains why the joined-up platform solves real IT problems rather than relabeling existing features.
The job connects with product managers, engineers, sellers, success teams and demand marketers to shape customer understanding and adoption. It involves coordinating launch work across product, marketing, sales, success, enablement and public relations, and building sales tools such as slide decks, competitor cards, FAQs, demonstrations and talking points. The manager also produces web pages, articles, video, webinars and campaigns, and collects customer perspectives through interviews, research and rival analysis.
Applicants should have at least five years in B2B software product marketing and experience promoting ITSM, IT operations, DevOps, monitoring, cloud, security or infrastructure products. Prior work launching multi-product platforms that include AI or other smart features is expected, along with readiness to weave AI into marketing processes. The job is hybrid, based out of the Downtown Boston office, with three days on site from Tuesday through Thursday. Base salary runs $150,000 to $180,000, and a target bonus is possible.
Responsibilities
- Lead positioning, messaging and major launches for the Freshservice platform.
- Produce content that conveys the company's perspective on a single, unified platform.
- Explain to IT admins, IT leaders and enterprise buyers the commercial value of uniting service and operations.
- Run launch planning across product, marketing, sales, success, enablement and PR.
- Build sales-enablement collateral such as decks, battlecards, FAQs, demos and competitive talking points.
- Create web, blog, video, webinar and campaign assets for customers.
- Collect customer insight through interviews, research and competitor review.
- Coordinate with demand teams and lifecycle marketers to raise platform awareness and usage.
- Keep up with the ITSM and IT operations landscape and rival offerings.
Requirements
- At least five years in product marketing for B2B software.
- Track record marketing service-management, ops, DevOps, observability, cloud, security or infrastructure products.
- Background launching complex multi-product platforms that include AI, machine learning, generative AI, copilots or agentic AI.
- Skill at making complicated technology, including AI, understandable to business and technical readers.
- Track record of running cross-functional launches from planning through delivery.
- Customer-first outlook with solid market research and storytelling.
Qualifications
- Work promoting a bundle of products, including consolidation or better-together positioning.
- Awareness of how enterprises adopt AI, plus agents, automation or workflow software.
- Work reaching IT admins, IT leadership or enterprise technology purchasers.
Core Skills
Benefits
- Health options covering dental, medical and vision care, plus disability and life policies.
- Equity, an employee stock purchase plan, flexible PTO and spending accounts, commuter perks and wellness support.
- Adoption and parental leave.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The posting says the role is based out of the Downtown Boston office, with in-office presence three days a week, Tuesday through Thursday.
What is the base salary?
The base salary range is $150,000 to $180,000, and the role is eligible for a target bonus.
What experience is needed?
The posting asks for at least five years in product marketing for B2B software companies.
How do I apply?
The posting does not describe an application process.
Sample Interview Questions
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