Regional Marketing Manager | West Coast | Remote

This full-time, remote Regional Marketing Manager role is based on the West Coast. The manager carries out regional marketing strategy and runs programs independently, taking ownership…

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Work arrangement: Remote
Where applicants may be: Applicants in United States only
Salary: USD 123,000 - 150,000/yr
Apply by: Not specified
Employment type: Full-time
Experience: Not specified

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About This Role

This full-time, remote Regional Marketing Manager role is based on the West Coast. The manager carries out regional marketing strategy and runs programs independently, taking ownership from planning through reporting. About half of the work is self-directed, so good judgment, prioritization skill and accountability for results matter. The role covers ABM and regional marketing initiatives worked out jointly with Sales and SDR teams. The manager manages budgets, sets goals, delivers…

Job Description

The role covers ABM and regional marketing initiatives worked out jointly with Sales and SDR teams. The manager manages budgets, sets goals, delivers programs, reports on performance and turns that data into recommendations. Core marketing platforms include Splash, Zuddl, Salesforce, plus Monday.com, and the manager is expected to look for ways to improve those processes.

Artificial intelligence is a central part of the job. The posting asks for AI-enabled workflows that raise efficiency, consistency and scale in marketing operations, events and reporting, along with judgment about where human review is still needed. Travel of about 40% is expected.

The employer is Grafana Labs, the company behind Grafana Cloud, a fully remote organization with team members across more than 40 countries. Experience with open-source go-to-market work and with the regional market is a plus.

Responsibilities

Plan, run and review regional marketing programs, covering strategy, budget, goal setting and reporting
Execute ABM and regional initiatives with Sales and SDR teams
Make day-to-day decisions, spot risks early and escalate when needed
Improve processes and tooling across Splash, Zuddl, Salesforce, plus Monday.com
Write up AI-enabled workflows so teammates can adopt them
Turn program data into insights and recommendations
Guide associates, contractors and colleagues on shared initiatives

Requirements

Based somewhere on the West Coast
Between three and five years in regional marketing, field marketing or events, with end-to-end program ownership
Solid project, time and stakeholder management, handled with care for detail
Working fluency with Splash, Zuddl, Salesforce, plus Monday.com or comparable tools
Demonstrated use of AI in marketing work, for example shared prompt libraries, written procedures or small automations

Qualifications

Experience with open-source go-to-market motions
Knowledge of the regional market

Core Skills

Communication Leadership Sales Recruitment

Benefits

Restricted Stock Units included with all roles
30 days of annual leave, with 3 days reserved as company shutdown days
In-person onboarding with other new hires
Career growth pathways

Frequently Asked Questions

Answers are based only on the employer’s listing; where it doesn’t say, neither do we.

Where is this role based?

The role is listed as remote and requires a base on the West Coast.

What compensation is listed?

The posting gives an OTE range of $123,000 to $150,000 for the USA and says actual pay depends on level, experience and skillset. Restricted Stock Units are included.

How much travel is expected?

The posting states travel of approximately 40%.

What experience is required?

Candidates need three to five years of regional marketing, field marketing or events work, with end-to-end management of programs.

How do I apply?

The posting does not describe the application process.