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MoniepointRegional Marketing Specialist, NE
Moniepoint Inc. is a prominent financial platform in Africa serving millions of users and businesses with cross-border payments, banking, credit, and management tools, alongside processing billions…
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About This Role
Moniepoint Inc. is a prominent financial platform in Africa serving millions of users and businesses with cross-border payments, banking, credit, and management tools, alongside processing billions in digital transactions annually. The organization is currently seeking a Regional Marketing Specialist to serve as the critical link connecting central brand directives with local market execution. This professional will focus on boosting customer acquisition and brand dominance within a designated territory by utilizing…
Job Description
Moniepoint Inc. is a prominent financial platform in Africa serving millions of users and businesses with cross-border payments, banking, credit, and management tools, alongside processing billions in digital transactions annually.
The organization is currently seeking a Regional Marketing Specialist to serve as the critical link connecting central brand directives with local market execution.
This professional will focus on boosting customer acquisition and brand dominance within a designated territory by utilizing regional insights to drive measurable growth.
Ideal candidates will handle various local marketing functions, ranging from budgetary management and competitor intelligence to executing neighborhood activations and sales support initiatives.
Success in this position is measured through brand awareness metrics, market penetration, new account volume, and strict budget efficiency.
Responsibilities
- Design quarterly regional marketing calendars that match national strategies while reflecting local economic and cultural factors
- Oversee the regional marketing budget, conduct monthly reconciliations, and handle vendor onboarding and payments according to policy
- Monitor Cost Per Acquisition metrics for regional initiatives to maintain high-impact spending
- Ensure company branches, signage, and ATMs adhere strictly to corporate visual identity standards
- Negotiate and manage local media purchases including regional radio, billboards, and community sponsorships
- Deliver monthly reports regarding local competitor activities, pricing, and visibility tactics
- Plan and execute high-energy neighborhood activations and marketing storms in key commercial and transport hubs
- Supply the regional sales team with necessary digital assets, flyers, and branded merchandise
- Engage with trade unions, community leaders, and traditional rulers to support market entry
- Gather direct customer feedback through surveys and informal focus groups during events
- Coordinate regional charitable and community initiatives aligned with company values
Requirements
- Possess four to six years of progressive marketing background
- Demonstrate data analysis capabilities to interpret market metrics and performance indicators
- Showcase proven experience in planning and executing large-scale marketing events and activations end-to-end
- Exhibit strong negotiation abilities and experience in vendor management and contract terms
Qualifications
- Hold a Bachelor's degree in Marketing, Business Administration, or a related field
- Bring previous work background from financial services, telecommunications, or fast-moving consumer goods sectors
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
The posting specifies that this is a full-time position.
Is this job remote?
The position is listed as on-site.
What salary does Moniepoint offer for this role?
The salary is not stated in the job posting.
What education is required for applicants?
Applicants need a Bachelor's degree in Marketing, Business Administration, or a related field.
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