Hybrid opportunity at
WiseRegional Marketing Sr. Lead, Canada
Wise seeks a Regional Marketing Sr. Lead for Canada based in Austin. This position operates under a hybrid workplace model requiring at least three days of…
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About This Role
Wise seeks a Regional Marketing Sr. Lead for Canada based in Austin. This position operates under a hybrid workplace model requiring at least three days of office presence per week, with a full-time in-office schedule expected during the initial three months. The employer provides cross-border financial services, enabling consumers to handle everyday international money transfers, overseas spending, and local purchases. This role directs the expansion of the Canadian market, managing…
Job Description
Wise seeks a Regional Marketing Sr. Lead for Canada based in Austin. This position operates under a hybrid workplace model requiring at least three days of office presence per week, with a full-time in-office schedule expected during the initial three months. The employer provides cross-border financial services, enabling consumers to handle everyday international money transfers, overseas spending, and local purchases. This role directs the expansion of the Canadian market, managing customer acquisition metrics and contribution margin targets.
The person in this role establishes the regional go-to-market plan, determining messaging frameworks, target positioning, media channel mix, and financial allocations. Collaboration occurs alongside London-based channel specialists to execute and optimize campaigns across the funnel, while partnering with Product and Regional Growth units on promotions and feature rollouts. The position also acts as an advocate for Canadian clientele by translating user feedback into product development priorities.
Ideal candidates possess strong analytical capabilities regarding unit economics, payback timelines, and opportunity sizing. The position suits self-directed professionals who navigate matrixed corporate structures, communicate effectively across international teams, and evaluate acquisition channels critically.
Responsibilities
- Formulate and execute the go-to-market strategy for Canada covering positioning, messaging, budget allocation, and channel selection
- Drive new user acquisition and contribution margin growth within the Canadian market
- Partner with channel leads in London to optimize campaign performance throughout the funnel
- Collaborate with Product and Regional Growth departments to launch promotions and new product features
- Gather and relay Canadian customer feedback to the Regional Product team to influence product roadmaps
- Review and provide critical feedback on channel performance and acquisition strategies
- Apply deep knowledge of acquisition channels and customer purchasing behavior to strategic planning
Requirements
- Data-driven mindset with expertise in unit economics, opportunity sizing, and payback periods
- Demonstrated experience executing A/B tests, geo tests, and incrementality experiments with analytics teams
- Prior experience managing a marketing budget and holding accountability for its return on investment
- Ability to collaborate across regional and global functions without direct authority over all operational levers
- Strong written and verbal communication skills tailored for regional and international stakeholders
- Self-directed and entrepreneurial approach suited for a matrix organization with competing priorities
- Background working closely alongside product teams
Qualifications
- Previous marketing experience in Canada or other regions with high volumes of newcomer and immigrant segments
- Background working in FinTech or other regulated industries
- Business proficiency in the French language
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
This role is located in Austin, Texas.
Is this a remote position?
No, this is a hybrid position that requires working from the Austin office at least three days a week. New hires must work 100 percent in the office during their first three months.
What is the employment type?
The posting specifies a full-time employment type.
What is the salary for this role?
The source posting does not specify a salary.
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