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Culture AmpSenior Account Based Marketing Manager
Culture Amp is hiring a Senior Account-Based Marketing Manager in San Francisco to lead and expand its multi-tier ABM strategies. The role sits in the global…
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About This Role
Culture Amp is hiring a Senior Account-Based Marketing Manager in San Francisco to lead and expand its multi-tier ABM strategies. The role sits in the global demand generation team and works with marketing, SDR and revenue operations colleagues. The job is to design and run full-funnel programs across paid, owned and earned channels, with the goal of growing revenue through new-logo wins and cross-sell into existing accounts in the upper…
Job Description
Culture Amp is hiring a Senior Account-Based Marketing Manager in San Francisco to lead and expand its multi-tier ABM strategies. The role sits in the global demand generation team and works with marketing, SDR and revenue operations colleagues. The job is to design and run full-funnel programs across paid, owned and earned channels, with the goal of growing revenue through new-logo wins and cross-sell into existing accounts in the upper commercial and enterprise segments.
The manager owns two program types. One-to-few programs target top accounts and industry or cohort groups, while one-to-many programs are scaled, always-on campaigns that reach a broader market. The role also serves as global super-user and strategic owner of the 6sense platform, covering segment building, intent keyword structure and automated orchestration playbooks. Research into account pain points, buying triggers and unmet needs feeds those playbooks.
Other responsibilities include aligning ABM with sales colleagues and regional marketing heads so that global strategy and local goals stay connected, setting measurement frameworks with analytics colleagues, and overseeing bespoke messaging for accounts, sectors and senior personas, spanning email, executive gatherings, paid ads and conversational channels.
Expected background: six or more years in marketing, leaning toward demand generation, enterprise or vertical campaigns, and three or more years of dedicated ABM work in B2B SaaS. Candidates should show results in net-new ARR and expansion, analyse data from Looker and Salesforce, and present to senior leaders. 6sense certification is highly preferred. The base salary range is $122,200 to $139,000 USD.
Responsibilities
- Define and lead the global ABM program for upper commercial and enterprise segments
- Design multi-tier ABM strategies, including one-to-few plays and one-to-many campaigns
- Act as global super-user and strategic owner of the 6sense platform
- Work with sales colleagues and regional marketing heads to link ABM to local goals
- Set measurement frameworks with marketing analytics colleagues
- Direct bespoke messaging for target accounts, sectors and senior personas
- Run account and market research and turn it into ABM playbooks
Requirements
- Proven record of building and scaling one-to-few and one-to-many ABM programs that drive net-new ARR and expansion in B2B technology
- Six or more years of marketing experience, with an emphasis on demand generation or enterprise campaigns
- Three or more years of dedicated ABM experience in B2B SaaS
- Ability to turn Looker and Salesforce data into executive-ready reports
- Strong communication and storytelling skills for senior stakeholders
- Experience working across matrixed, cross-functional teams
- A drive for outcomes measured in revenue, deal speed and pipeline quality
Qualifications
- 6sense certification is highly preferred
- Experience with ABM orchestration platforms
- Working knowledge of CRM, marketing automation and BI tools
- Experience launching vertical ABM motions from scratch
Core Skills
Benefits
- Share options through the employee share option program
- Learning programs and coaching
- Quarterly refresh days, an extended year-end break and a monthly wellbeing allowance
- Parental leave from day one
- A MacBook and a budget for a home workspace
- Five paid social impact days each year
- Medical insurance for employee and family (US and UK only)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing gives San Francisco and is marked on-site.
What is the base salary?
The posting gives a base salary range of $122,200 to $139,000 USD, with equity and benefits in addition.
What experience is required?
The posting asks for six or more years in marketing and three or more years of dedicated ABM work in B2B SaaS.
Is 6sense experience needed?
The posting does not require it, but says 6sense certification is highly preferred.
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