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InMobiSenior Associate -Content Marketing
This full-time Senior Associate, Content Marketing role at InMobi is based in Bengaluru and sits in the Asia Pacific content marketing team. The team builds campaigns…
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About This Role
This full-time Senior Associate, Content Marketing role at InMobi is based in Bengaluru and sits in the Asia Pacific content marketing team. The team builds campaigns that present InMobi Advertising to advertisers and marketers across the region. It owns content strategy, planning and execution, and coordinates with colleagues on integrated marketing, design, video production and digital marketing. The associate writes long-form and short-form B2B2C content on advertising, branding and ad…
Job Description
This full-time Senior Associate, Content Marketing role at InMobi is based in Bengaluru and sits in the Asia Pacific content marketing team. The team builds campaigns that present InMobi Advertising to advertisers and marketers across the region. It owns content strategy, planning and execution, and coordinates with colleagues on integrated marketing, design, video production and digital marketing.
The associate writes long-form and short-form B2B2C content on advertising, branding and ad tech, with search optimization built into the drafts. The role takes charge of the Asia Pacific portion of the company's social channels, from content strategy and page management through to organic performance reports. The associate also grows employee advocacy by building and running a social calendar with the business team.
Beyond social, the associate drafts blog posts, case write-ups, landing copy, emails, ads, reports, search blurbs and other supporting material. Content is repurposed across channels, industry trends are researched, and product knowledge is built for a fast-growing technology brand. The associate takes full ownership of projects and works with sales, client solutions, design, digital and product marketing.
The posting asks for undergraduate training in business, journalism, English, communications or a neighboring discipline, and two to four years of experience writing B2B2C marketing content. Candidates should write clearly, edit carefully, research thoroughly, and treat AI tools as one input among several when refining drafts. Familiarity with SEO, GEO and AEO, storytelling and presentation skills, and past work on social media advocacy are valued.
Responsibilities
- Run the Asia Pacific half of InMobi Advertising's social channels, covering page management and organic reporting
- Drive employee advocacy by building and running a social calendar with the business team
- Draft blog posts, case write-ups, landing copy, emails, ads, reports and search blurbs
- Repurpose content into several assets for different channels
- Research industry trends and keep up with content and marketing developments
- Take full ownership of projects and collaborate with sales, client solutions, design, digital and product marketing
Requirements
- Undergraduate training in business, journalism, English, communications or a neighboring discipline
- Two to four years of experience writing B2B2C marketing content, including advertising, branding and ad tech
- Strong long-form and short-form content skills, supported by SEO, SEM and PPC awareness
- Ability to take input from several sources, including AI tools, and refine work based on feedback
- Excellent writing, editing and research skills
Qualifications
- Polished presenter who can shape a narrative and tell a story
- Understanding of SEO, GEO and AEO
- Experience with social media and social media advocacy programs
Core Skills
Benefits
- Career growth and ongoing learning through the InMobi Live Your Potential program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The role is based in Bengaluru and is listed as a full-time, on-site position.
What experience is required?
The posting asks for two to four years of experience writing B2B2C marketing content.
What does the role cover on social media?
The associate runs the Asia Pacific part of InMobi Advertising's social presence, including organic reporting and an employee advocacy calendar.
Does the posting list a salary?
No. The posting does not state a salary or pay range.
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