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TamaraSenior CRM & Lifecycle Specialist - B2B
Tamara seeks a Senior CRM & Lifecycle Specialist to direct and refine the business-to-business merchant lifecycle within the United Arab Emirates. Tamara operates as a prominent…
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About This Role
Tamara seeks a Senior CRM & Lifecycle Specialist to direct and refine the business-to-business merchant lifecycle within the United Arab Emirates. Tamara operates as a prominent financial technology platform serving the Gulf Cooperation Council region and Saudi Arabia, offering reliable financial solutions to over twenty-five million customers and upward of 130,000 partner merchants across various sectors including retail, healthcare, travel, and education. Supported by major investors such as Sanabil Investments…
Job Description
Tamara seeks a Senior CRM & Lifecycle Specialist to direct and refine the business-to-business merchant lifecycle within the United Arab Emirates. Tamara operates as a prominent financial technology platform serving the Gulf Cooperation Council region and Saudi Arabia, offering reliable financial solutions to over twenty-five million customers and upward of 130,000 partner merchants across various sectors including retail, healthcare, travel, and education. Supported by major investors such as Sanabil Investments and SNB Capital, the organization builds tools intended to help individuals realize their financial goals.
This position requires a cross-functional professional who will collaborate directly with data, product, performance, and content groups while overseeing execution alongside a designated CRM agency. The incumbent manages campaign architecture, segmentation rules, and performance tracking to enhance conversion metrics from initial sign-up through active transactions, boosting product adoption and partner retention.
Responsibilities
- Design comprehensive lifecycle pathways to convert prospective leads, encourage adoption of company products, and maintain merchant retention
- Monitor conversion metrics across all stages of the merchant lifecycle including KYB in progress, qualified, live, and transacting while minimizing drop-off rates
- Partner with the CRM agency to deploy multi-channel journeys and evaluate their effectiveness
- Coordinate with product and data groups to establish and refine system events and triggers
- Preserve database health by addressing duplicate profiles, invalid data points, and malfunctioning journeys
- Manage audience segmentation criteria, eligibility logic, and lifecycle rules across different markets
- Conduct experiments regarding messaging, timing, and touchpoints while building performance dashboards
- Partner with the product division to deploy new engagement placements within the onboarding flow and Partner Portal
Requirements
- Four or more years of professional background in lifecycle marketing, CRM, or marketing automation
- Background working within B2B, SaaS, fintech, or marketplace environments
- Demonstrated ability to elevate conversion rates and speed up funnel velocity using automated marketing initiatives
- Experience overseeing external CRM agencies
- Familiarity with marketing attribution, UTM frameworks, and audience segmentation
- Ability to collaborate alongside technical colleagues concerning APIs, events, and system logic
- Expertise in configuring advanced CRM logic utilizing webhooks, dynamic content, connected content, and Liquid rules
- Capability to independently handle complex workflows, event integrations, system configurations, and troubleshooting
Qualifications
- Familiarity with HTML
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location of this job?
The position is located in the United Arab Emirates.
What type of employment is this?
The posting specifies this is a full-time role.
Is the salary specified in the job posting?
The job posting does not specify a salary.
What tools will the successful candidate use?
The role involves familiarity with tools such as Braze, MoEngage, Mandrill, and Creatio.
Sample Interview Questions
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