Hybrid opportunity at
MotiveSenior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid)
Motive is hiring a Senior Demand Generation Specialist for a hybrid role in Austin, San Francisco or Nashville, with Austin preferred. The specialist must be in…
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About This Role
Motive is hiring a Senior Demand Generation Specialist for a hybrid role in Austin, San Francisco or Nashville, with Austin preferred. The specialist must be in the office at one of those cities two days a week. The role drives net-new pipeline from new-logo accounts by running full-funnel, multi-channel campaigns, with account-based marketing as the central approach. The posted United States pay range is $82,000 to $114,000 USD. The specialist…
Job Description
Motive is hiring a Senior Demand Generation Specialist for a hybrid role in Austin, San Francisco or Nashville, with Austin preferred. The specialist must be in the office at one of those cities two days a week. The role drives net-new pipeline from new-logo accounts by running full-funnel, multi-channel campaigns, with account-based marketing as the central approach. The posted United States pay range is $82,000 to $114,000 USD.
The specialist runs ABM programs for several sales segments and owns chosen campaigns from the initial brief through follow-up, including audience definitions, creative input, testing and updates to stakeholders. Content, solutions and product marketers help align messages and assets with what buyers need at each funnel stage; when gaps appear, the specialist asks for new material. Marketing operations and analytics handle segmentation, list upkeep, campaign setup, routing and reporting. Channels include email, LinkedIn, display ads, content syndication, the website, webinars, direct mail and microsites. The specialist also contributes to quarterly planning, webinar topics, direct-mail forecasts and creative briefs, and researches accounts and markets to surface timely campaign themes.
Analysis is part of the job. The specialist checks campaign and pipeline numbers in spreadsheets, Tableau and Salesforce, spots trends and digs into what drives them. The specialist fixes execution problems without waiting for direction, escalates larger risks with context, and tightens processes and handoffs. Candidates need three or more years in B2B marketing, demand generation or integrated campaigns, ideally in technology or SaaS, and a bachelor's degree or equivalent practical experience. Salesforce experience is highly preferred, and familiarity with Asana, Sendoso, Outreach, Goldcast and Glean is listed.
Responsibilities
- Run ABM programs and demand generation campaigns across several sales segments
- Own selected campaigns from brief through follow-up, including audience and creative input
- Align content and messaging with buyer needs and funnel stages, and request new assets where gaps appear
- Coordinate segmentation, list upkeep, campaign setup and routing with marketing operations
- Launch and monitor campaigns across email, LinkedIn, display, webinars, direct mail and microsites
- Provide inputs for quarterly planning and keep campaign timelines current
- Research accounts and markets to find timely campaign themes
- Raise wider cross-team risks along with background details and proposed next steps
Requirements
- Three or more years in B2B marketing, demand generation or integrated campaigns
- Practical grasp of account-based frameworks, buyer profiles, customer paths and funnel phases
- Ease working in spreadsheets, Tableau and Salesforce when analyzing campaigns
- Plain-spoken writing and presenting that suits marketers, operations staff and executives alike
- Ability to juggle several priorities while keeping stakeholders informed
- A university qualification in marketing, communications, business or an adjacent discipline, or hands-on equivalent experience
Qualifications
- Salesforce experience, which is highly preferred
- Experience with Asana, Sendoso, Outreach, Goldcast or Glean
Core Skills
Benefits
- Medical, pharmacy, vision and dental coverage
- Paid vacation and paid sick leave
- Disability protection, both short-term and long-term
- Life insurance
- 401(k) contribution
- Benefit eligibility rules apply
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Which cities can the role be based in?
Austin is preferred, along with San Francisco or Nashville, with two in-office days each week.
What is the posted pay range?
The United States range is $82,000 to $114,000 USD.
What experience is asked for?
At least three years in B2B marketing or demand generation, plus a bachelor's degree or equivalent experience.
Which tools are preferred?
Salesforce is highly preferred. Asana, Sendoso, Outreach, Goldcast and Glean are also listed.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
