Remote opportunity at
FleetioSenior Director, Brand Marketing
Fleetio is seeking a Senior Director, Brand Marketing to oversee the visual identity, editorial voice, social media, video production, and earned media for its software platform.…
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About This Role
Fleetio is seeking a Senior Director, Brand Marketing to oversee the visual identity, editorial voice, social media, video production, and earned media for its software platform. The company provides modern fleet management solutions to organizations globally and recently secured Series D funding in March 2025. This position requires leading an in-house team and agency partners while reporting directly to the Chief Marketing Officer. The ideal candidate will shape the company…
Job Description
Fleetio is seeking a Senior Director, Brand Marketing to oversee the visual identity, editorial voice, social media, video production, and earned media for its software platform. The company provides modern fleet management solutions to organizations globally and recently secured Series D funding in March 2025.
This position requires leading an in-house team and agency partners while reporting directly to the Chief Marketing Officer. The ideal candidate will shape the company narrative, manage brand activation including a 23XI Racing partnership, and close the gap between a beloved product and market recognition. This is an opportunity for an experienced builder to establish consistent brand standards across all external touchpoints.
Applicants must be comfortable being measured by metrics such as brand awareness, share of voice, and content-influenced pipeline. The person in this role will collaborate closely with product marketing, demand generation, events, and customer marketing teams.
Responsibilities
- Manage the overall brand system, visual identity, and creative standards across web, campaigns, product surfaces, events, and sponsorships
- Direct editorial strategy, thought leadership, owned research, and content engines to build authority with fleet leaders
- Oversee organic social media and video initiatives as a core engagement channel
- Collaborate with a public relations agency on earned media strategies, executive visibility programs, and award submissions
- Turn the 23XI Racing partnership and field presence into an ongoing storytelling engine
- Hire, mentor, and lead the brand and content team while managing agency relationships and creative operations
Requirements
- Minimum of 10 years of experience in brand leadership
- At least 4 years of experience leading and developing teams
- Demonstrated track record of taking a B2B SaaS brand through a narrative or identity evolution and launching it into the market
- Strong visual and editorial taste with the ability to manage creative execution and ship projects
- Experience managing external agencies effectively beyond basic retainer setups
- Ability to own and defend performance metrics including awareness, share of voice, engagement, and pipeline impact in front of leadership
Qualifications
- Experience with sponsorships, partnerships, or experiential activations within sports, motorsport, or large-scale events
- Background in establishing or operating an in-house creative studio
- Experience working with challenger brands or driving category creation against larger competitors
- Understanding of how AI-driven search engines and answer engines impact modern content strategy
Core Skills
Benefits
- Multiple health and dental insurance options with 100% coverage for employees and 50% for families
- Vision insurance coverage
- Incentive stock options
- 401(k) retirement plan with a 4% match
- Four weeks of paid time off that increases after the second year
- 12 company holidays plus 2 floating holidays
- Paid parental leave offering 16 weeks for birthing parents and 4 weeks for non-birthing parents
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Short-term and long-term disability insurance with 100% employer-paid short-term coverage
- Access to community service funds
- Professional development funds
- Quarterly wellbeing fund of $150
- Quarterly business expense stipend of $125
- Mac laptop and new hire equipment stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting indicates that the role is remote friendly.
What is the employment type?
The position is full-time.
What is the salary for this role?
The salary is not specified in the job posting.
Who does this position report to?
The Senior Director, Brand Marketing reports directly to the Chief Marketing Officer.
What level of experience is required?
Candidates must have over 10 years of experience in brand leadership, including at least 4 years leading and developing teams.
Sample Interview Questions
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