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FleetioSenior Lifecycle Marketing Manager
Fleetio is seeking a Senior Lifecycle Marketing Manager to join their team in a remote capacity. As a modern software platform, Fleetio helps organizations around the…
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About This Role
Fleetio is seeking a Senior Lifecycle Marketing Manager to join their team in a remote capacity. As a modern software platform, Fleetio helps organizations around the world manage their fleet operations. The company raised $450M in Series D funding in March 2025 and operates as a founding member of the Rails Foundation. This role suits a customer-obsessed marketer capable of combining strategic vision with operational excellence. The incoming manager will…
Job Description
Fleetio is seeking a Senior Lifecycle Marketing Manager to join their team in a remote capacity. As a modern software platform, Fleetio helps organizations around the world manage their fleet operations. The company raised $450M in Series D funding in March 2025 and operates as a founding member of the Rails Foundation.
This role suits a customer-obsessed marketer capable of combining strategic vision with operational excellence. The incoming manager will oversee the entire customer journey, steering users and accounts from initial interest through activation, conversion, adoption, expansion, and long-term value. The position requires navigating complex environments and supporting diverse go-to-market motions, including self-serve product-led growth, mid-market sales-assisted paths, and enterprise buying cycles.
The person in this position will partner with Marketing, Product, Revenue Operations, Sales, and Customer Success to build personalized, data-driven programs that accelerate revenue growth and boost engagement. Key duties include creating automated nurture workflows, implementing behavioral triggers, and establishing rigorous testing frameworks.
Responsibilities
- Manage and evolve the lifecycle marketing strategy across all funnel stages from lead nurture to retention
- Design segmented email journeys and lifecycle programs tailored to product-led, mid-market, and enterprise motions
- Partner with Product, Growth, and Customer Success to enhance trial activation and conversion performance
- Build behavioral and usage-based campaigns guiding users to core activation milestones and fast value realization
- Collaborate with Demand Generation, ABM, and Sales on coordinated nurture programs for mid-market and enterprise accounts
- Operate and scale automated nurture and email programs using tools like Marketo, Gainsight, and Salesforce
- Collaborate with Revenue Operations to refine lead scoring, routing, segmentation, and attribution models
- Define and report on key lifecycle metrics such as activation, conversion, engagement, and retention indicators
Requirements
- Minimum of 7 years of experience working in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Proven track record of building lifecycle programs covering acquisition, onboarding, activation, conversion, expansion, and retention
- Direct experience supporting both product-led growth and sales-assisted go-to-market motions
- Hands-on expertise using Marketo and Salesforce
- Strong background in creating nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
Qualifications
- Experience using Gainsight is strongly preferred
Core Skills
Benefits
- Multiple health and dental coverage options offering 100% coverage for employees and 50% for families
- Vision insurance and incentive stock options
- 401(k) match of 4%
- Paid time off starting at 4 weeks and increasing at year two
- 12 company holidays and 2 floating holidays
- Paid parental leave providing 16 weeks for the birthing parent and 4 weeks for the non-birthing parent
- FSA and HSA options
- Short and long-term disability with short-term disability 100% paid
- Community service funds, professional development funds, and a quarterly wellbeing fund of $150
- Quarterly business expense stipend of $125 along with a Mac laptop and new hire equipment stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote and Fleetio has been remote-working friendly since 2012.
What software systems are required for this role?
Hands-on experience with Marketo and Salesforce is required, while experience with Gainsight is strongly preferred.
How many years of experience are required?
Applicants must have at least 7 years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles.
What is the salary for this position?
The salary is not specified in the job posting.
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