Hybrid opportunity at
GustoSenior Lifecycle Marketing Manager
Gusto is recruiting a Senior Lifecycle Marketing Manager to set the lifecycle strategy for its accountant and bookkeeper channel. These professionals act as Gusto's indirect route…
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About This Role
Gusto is recruiting a Senior Lifecycle Marketing Manager to set the lifecycle strategy for its accountant and bookkeeper channel. These professionals act as Gusto's indirect route to small companies. The role is hybrid, and the company's stated mission is to strengthen the small business economy. The manager designs and operates lifecycle efforts across email and webinars that reach accountants and bookkeepers. Tasks include planning, building, testing, launching, and measuring email…
Job Description
Gusto is recruiting a Senior Lifecycle Marketing Manager to set the lifecycle strategy for its accountant and bookkeeper channel. These professionals act as Gusto's indirect route to small companies. The role is hybrid, and the company's stated mission is to strengthen the small business economy.
The manager designs and operates lifecycle efforts across email and webinars that reach accountants and bookkeepers. Tasks include planning, building, testing, launching, and measuring email campaigns using outside tools as well as Gusto's own agentic email system. The manager also runs the webinar schedule from booking through production, promotion, follow-up, and analysis.
Using AI-driven and agentic methods is central here, supporting audience targeting, tailored messaging, and performance reporting. The manager coordinates with colleagues in Analytics, Product, Product Marketing, and Community Marketing to shape the channel roadmap and recommend changes based on test outcomes. Success is judged through engagement and retention figures, along with growth in the accountant channel.
The listing asks for eight or more years in lifecycle, growth, CRM, or partner marketing, practical experience with a large marketing automation system (Marketo or Iterable preferred), and evidence of building agentic workflows for everyday marketing work.
Responsibilities
- Design, build, test, ship, and measure email campaigns aimed at the accountant and bookkeeper channel
- Operate the webinar program end to end, including scheduling, production, promotion, follow-ups, and results reporting
- Build and refine AI-powered and agentic systems for targeting, personalization, and reporting
- Shape the channel roadmap alongside Analytics, Product, and the marketing teams
- Analyze campaign and program results, run tests, and recommend changes to channel health
Requirements
- Eight-plus years working across lifecycle, growth, CRM, or channel marketing
- Hands-on work with an enterprise marketing automation platform, with Marketo or Iterable strongly favored
- Documented record of designing and steering AI-based or agentic systems that carry out actual marketing work
- Full ownership of email campaign programs and webinar production
- Sharp copyediting and copywriting that adapts tone to different audiences
- Working with Analytics, Product, and Product Marketing groups
- Bachelor's degree or equivalent hands-on experience
Core Skills
Benefits
- Base pay, benefits, and equity in the form of RSUs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role hybrid?
Yes. The posting describes the role as hybrid. Employees in New York, Denver, and San Francisco are generally expected in the office about 2 to 3 days per week.
What employment type is this?
The posting describes this as a full-time position.
What salary applies?
The target cash compensation is $134,000 to $168,000 per year in Denver and $158,000 to $197,000 per year in New York and San Francisco. The final offer can vary.
What experience is required?
The posting asks for eight or more years across lifecycle, growth, CRM, or channel marketing, and a bachelor's degree or comparable hands-on experience.
How do I apply?
The posting does not describe specific application steps.
Sample Interview Questions
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