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GitLabSenior Lifecycle Marketing Manager
GitLab seeks a Senior Lifecycle Marketing Manager to design and manage prospect lifecycle initiatives that convert early interest into sales pipeline and conversations. Operating within the…
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About This Role
GitLab seeks a Senior Lifecycle Marketing Manager to design and manage prospect lifecycle initiatives that convert early interest into sales pipeline and conversations. Operating within the intelligent orchestration platform for DevSecOps, the person in this role will handle continuous nurture tracks, follow-ups for events and campaigns, and specific initiatives aimed at ABM accounts, competitive segments, and targeted industries. The position reports to the Senior Manager, Lifecycle Marketing & Growth GTM…
Job Description
GitLab seeks a Senior Lifecycle Marketing Manager to design and manage prospect lifecycle initiatives that convert early interest into sales pipeline and conversations. Operating within the intelligent orchestration platform for DevSecOps, the person in this role will handle continuous nurture tracks, follow-ups for events and campaigns, and specific initiatives aimed at ABM accounts, competitive segments, and targeted industries. The position reports to the Senior Manager, Lifecycle Marketing & Growth GTM and involves collaborating closely with teams such as Marketing Operations, Product Marketing, Campaigns, ABM, and Data.
This individual will manage programs from initial planning through messaging, audience definition, testing, and performance analysis. Responsibilities include setting up automated nurture paths, establishing lead routing rules, and applying email marketing best practices. GitLab operates globally and functions as an equal opportunity employer.
Responsibilities
- Design and optimize automated email journeys and triggered nurturing flows using segmentation and personalization
- Oversee programs completely from planning and messaging to quality assurance, launching, and performance tracking
- Organize follow-up procedures for integrated campaigns, webinars, events, and ABM strategies
- Establish prospect routing rules between sales teams, nurture streams, and suppression lists
- Collaborate cross-functionally with campaigns, product marketing, content, field teams, and regional staff
- Evaluate performance metrics regarding progression, marketing-qualified lead conversion, and resulting pipeline
Requirements
- Minimum of five years of working background in lifecycle, email, CRM, or growth marketing
- Experience working within a B2B SaaS technology company
- Hands-on practice managing prospect nurtures, automated campaigns, and follow-up workflows end to end
- Practical experience using Marketo for engagement programs, dynamic content, smart lists, and automated workflows
- Demonstrated ability to use funnel data and email metrics to make strategic optimizations
Qualifications
- Familiarity with HTML and CSS for troubleshooting email templates
- Previous exposure to account-based marketing strategies
- Background targeting enterprise IT or developer audiences
- Experience executing global campaigns
- Familiarity with the Iterable platform
Core Skills
Benefits
- Flexible paid time off
- Team member resource groups
- Equity compensation and employee stock purchase plan
- Growth and development fund
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Senior Lifecycle Marketing Manager role?
The base salary range for United States residents is $115,200 to $194,400 USD per year, though actual compensation depends on factors like experience, location, and skills.
What kind of experience is required for this position?
Applicants need five or more years of experience in lifecycle, CRM, email, or growth marketing, ideally within a B2B SaaS technology enterprise, alongside hands-on Marketo expertise.
What are the employment type and remote work details?
The position is a full-time role. The posting states that all company roles are remote while noting that specific location-based eligibility requirements may apply.
Sample Interview Questions
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