Opportunity at
InMobiSenior Manager - Product Marketing
This full-time Senior Manager, Product Marketing position at InMobi is based in Bengaluru. The manager leads global product marketing for the Performance DSP, the company's demand-side…
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About This Role
This full-time Senior Manager, Product Marketing position at InMobi is based in Bengaluru. The manager leads global product marketing for the Performance DSP, the company's demand-side platform for mobile in-app performance advertising. The job involves building go-to-market strategy, product positioning and messaging that set the platform apart in a crowded mobile ad tech market, then scaling that message across regions. The platform's key focus areas include app install campaigns, user…
Job Description
This full-time Senior Manager, Product Marketing position at InMobi is based in Bengaluru. The manager leads global product marketing for the Performance DSP, the company's demand-side platform for mobile in-app performance advertising. The job involves building go-to-market strategy, product positioning and messaging that set the platform apart in a crowded mobile ad tech market, then scaling that message across regions.
The platform's key focus areas include app install campaigns, user acquisition, retention and re-engagement, event optimization, creative work, targeting and cross-platform attribution. The manager handles product launches and moves alpha and beta features from first launch up to full scale for key clients and the teams that support sales. Enablement collateral for sellers, decks, customer stories, whitepapers, video and thought leadership pieces also fall under the role.
Collaboration reaches widely. The manager partners with sales, marketing and product teams, prepares the sales training group for client meetings and events, and works with field marketing, design and digital marketing on content, research, demand generation, PR and product education in major markets. The role links client feedback to product development, defines KPIs for product success, and runs win and loss analysis against rival mobile advertising and user acquisition platforms.
The posting seeks over a decade of practical work in product marketing, business strategy or product strategy, preferably within mobile ads, app marketing or user acquisition. Experience across products at different maturity stages is expected, along with strong written and spoken communication, narrative and content writing ability, and the skill to influence stakeholders across time zones and regions. Prior work with mobile ad platforms or app performance marketing is preferred.
Responsibilities
- Develop positioning and materials that set the Performance DSP apart
- Lead product launches and take alpha and beta features through to full scale
- Produce seller toolkits, decks, customer stories, whitepapers, video and thought leadership content
- Prepare sales teams for client meetings and industry events
- Serve as the link between client feedback and product development
- Define KPIs for product success and report progress to stakeholders
- Run competitive analysis, including win and loss assessments
- Coordinate with field marketing, design and digital teams on demand generation, PR and product education in key markets
Requirements
- Over a decade in product marketing or product strategy, including business strategy roles
- Experience working across multiple products at different stages of maturity
- Strong written and oral communication skills
- Narrative-building and content writing skills
- Strong problem-solving and conceptual thinking
- Ability to work across time zones in a team or matrix environment
- Ability to influence stakeholders across regions
Qualifications
- Background in mobile ads, app marketing or user acquisition is preferred
- Exposure to installs-focused campaigns or pay-for-results app marketing is welcome
Core Skills
Benefits
- Career growth and ongoing learning through the InMobi Live Your Potential program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The role is based in Bengaluru and is listed as a full-time, on-site position.
What product does the role cover?
The role covers InMobi's Performance DSP, focused on mobile in-app performance advertising.
What experience is required?
The posting asks for Over a decade in product marketing or product strategy, including business strategy roles.
Does the posting list a salary?
No. The posting does not state a salary or pay range.
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