Opportunity at
SEEKSenior Marketing Associate, Customer Engagement
This is an on-site, full-time marketing post about designing and running multi-step, automated journeys for customers at every lifecycle stage. The associate watches journey health by…
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About This Role
This is an on-site, full-time marketing post about designing and running multi-step, automated journeys for customers at every lifecycle stage. The associate watches journey health by following volumes, engagement and conversion rates, catches problems early, and recommends and ranks improvements based on performance data and customer insight. The associate turns customer insight, commercial requirements and friction points into journey briefs, target audiences, messaging and channel plans, and builds segments from…
Job Description
This is an on-site, full-time marketing post about designing and running multi-step, automated journeys for customers at every lifecycle stage. The associate watches journey health by following volumes, engagement and conversion rates, catches problems early, and recommends and ranks improvements based on performance data and customer insight.
The associate turns customer insight, commercial requirements and friction points into journey briefs, target audiences, messaging and channel plans, and builds segments from customer data and behaviour-based triggers. Collaboration with technical platform teams resolves issues with data, integration, automation and deployment. The associate also helps shape the journey roadmap across eight Asia-Pacific markets, working with the Marketing Manager.
Experience with enterprise marketing automation software is required, with Salesforce Marketing Cloud experience preferred. Candidates must have built complicated, multi-channel journeys from start to finish, know how to segment and personalise, and be able to read results and act on them. Practical understanding of audiences, automation logic, email delivery and reporting is needed, along with the ability to keep priorities aligned across teams.
Responsibilities
- Build and run automated customer journeys across every lifecycle stage
- Track volumes, engagement and conversions to monitor journey health
- Propose and rank journey improvements from performance data and insight
- Turn insights and business needs into journey briefs, audiences, messages and channel plans
- Create and manage segments from customer data and behavioural triggers
- Work with platform teams to fix data, integration and deployment issues
- Help plan the journey roadmap across eight APAC markets
Requirements
- Experience with enterprise marketing automation software
- Ability to construct intricate journeys spanning several channels, from start to finish
- Knowledge of segmentation, personalisation and behavioural triggers
- Ability to interpret journey results and act on them
- Familiarity with audiences, automation logic, deployment and campaign reporting
- Strong stakeholder management across cross-functional teams
Qualifications
- Salesforce Marketing Cloud experience (preferred)
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing is on-site and full-time. The journey roadmap covers eight APAC markets, but the posting does not name a specific city.
Which tools are preferred?
Salesforce Marketing Cloud is preferred, and experience with enterprise marketing automation software is required.
What skills are needed?
Experience building multi-step journeys, segmentation, personalisation, journey monitoring and audience management is listed.
Is a salary stated?
The posting does not state a salary.
How do I apply?
The posting does not describe an application process.
Sample Interview Questions
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