Remote opportunity at
PavagoSenior Media Buyer (Meta Ads Specialist)
Pavago is hiring a remote Senior Media Buyer (Meta Ads Specialist) to oversee paid social advertising across various internal and client accounts in a fast-paced environment.…
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About This Role
Pavago is hiring a remote Senior Media Buyer (Meta Ads Specialist) to oversee paid social advertising across various internal and client accounts in a fast-paced environment. Operating within the U.S. Eastern Time zone, this full-time role takes complete ownership of the performance lifecycle, encompassing campaign strategy, creative direction, optimization, scaling, and reporting. The successful candidate will leverage data insights, audience targeting, and creative testing to fuel business expansion while managing…
Job Description
Pavago is hiring a remote Senior Media Buyer (Meta Ads Specialist) to oversee paid social advertising across various internal and client accounts in a fast-paced environment. Operating within the U.S. Eastern Time zone, this full-time role takes complete ownership of the performance lifecycle, encompassing campaign strategy, creative direction, optimization, scaling, and reporting. The successful candidate will leverage data insights, audience targeting, and creative testing to fuel business expansion while managing monthly ad budgets from $10,000 to over $250,000.
This position is designed for an analytical professional who understands how analytics, offers, and creative work in tandem to produce results. Daily duties include monitoring performance dashboards, evaluating ad metrics, launching and scaling Facebook and Instagram campaigns, writing direct-response copy, and drafting creative briefs for designers, editors, and content creators. Key performance indicators involve managing cost per lead, cost per acquisition, return on ad spend, click-through rates, and conversion rates.
Responsibilities
- Build, launch, manage, and optimize Facebook and Instagram advertising campaigns across multiple accounts
- Oversee monthly advertising budgets ranging from $10K to $250K+
- Develop high-converting campaign concepts, hooks, messaging, and direct-response ad copy
- Create detailed creative briefs for static images, UGC-style videos, video scripts, and AI-assisted workflows
- Monitor daily performance metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates
- Partner with creative and leadership teams to align paid advertising with broader revenue objectives
- Continuously test new audiences, creatives, angles, and messaging to scale winning campaigns
Requirements
- Minimum of 3 years of hands-on experience managing Facebook and Instagram advertising
- Proven track record of managing at least $10,000 per month in Meta ad spend
- Experience managing 5 or more advertising accounts simultaneously
- Strong expertise in Meta Ads Manager, Facebook Business Suite, Meta Pixel, and conversion tracking
- Direct-response copywriting and messaging abilities
- Written and verbal English communication skills
- Reliable remote work environment with high-speed internet
Qualifications
- Experience managing monthly advertising budgets between $100K and $250K+
- Understanding of full-funnel marketing strategy and attribution modeling
- Experience producing or managing UGC advertising campaigns and briefing creators
- Familiarity with AI tools, GoHighLevel, Close CRM, and marketing analytics platforms
- Previous experience working within agencies or high-growth marketing teams
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job remote?
Yes, this is a remote full-time position requiring a reliable remote work environment with high-speed internet.
What working hours are expected?
The working hours for this role follow the U.S. Eastern Time (EST) zone.
What is the salary for this position?
The salary is not stated in the job posting.
What is the interview process like?
The interview process includes an initial phone screen, a 3 to 5 minute Spark Hire intro video, a final client interview, and an offer with background verification.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.