Remote opportunity at
TideSenior Paid Social Manager
Tide is seeking a Senior Paid Social Manager to join its team in London. The organisation creates connected administrative solutions and business accounts designed to help…
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About This Role
Tide is seeking a Senior Paid Social Manager to join its team in London. The organisation creates connected administrative solutions and business accounts designed to help small and medium-sized enterprises manage their operations efficiently. Operating globally across the UK, Europe, and other regions, Tide supports over two million members with rapid onboarding and low fees. In this position, the professional will lead acquisition efforts across paid social channels in the…
Job Description
Tide is seeking a Senior Paid Social Manager to join its team in London. The organisation creates connected administrative solutions and business accounts designed to help small and medium-sized enterprises manage their operations efficiently. Operating globally across the UK, Europe, and other regions, Tide supports over two million members with rapid onboarding and low fees.
In this position, the professional will lead acquisition efforts across paid social channels in the UK and Europe while managing substantial advertising budgets. The role involves shaping international expansion strategies, optimising full-funnel performance campaigns, and building an AI-enabled in-house team. The successful candidate will combine strong analytical capabilities with hands-on expertise in platforms such as Meta, TikTok, Twitter, and LinkedIn.
Responsibilities
- Manage and scale paid social performance globally to maximize return on investment
- Oversee and optimize multi-million-pound budgets utilizing advanced bidding strategies and automation tools
- Build and train an AI-enabled paid social team, defining workflows for automation and human tasks
- Integrate generative AI tools into creative production, copywriting, and testing workflows
- Develop and execute the paid social roadmap across emerging platforms
- Drive full-funnel strategies ranging from awareness campaigns to lead generation and conversion
- Collaborate with data, product, web, and creative teams to align performance marketing with business goals
- Champion tracking, incrementality testing, attribution modeling, and first-party data activation
- Lead creative strategy and work alongside designers and copywriters to optimize assets
- Monitor and adapt to privacy regulations and platform updates
Requirements
- Seven or more years of experience in paid social marketing handling large-scale campaigns across multiple platforms
- Proven background in driving high volumes of B2B acquisition via paid social
- Expertise in Meta advertising including bidding strategies and audience segmentation
- Hands-on operational experience with LinkedIn Ads, Twitter, and TikTok
- Strong analytical skills with experience in incrementality testing, marketing mix modeling, and data-driven decisions
- Technical knowledge of tracking solutions, attribution models, and marketing technology tools such as Appsflyer, GA4, GTM, and Looker
- Practical experience utilizing AI tools in marketing for analysis, creative generation, and reporting
- Familiarity with Meta AI-led campaign products and automated bidding
- Understanding of AI risk management regarding brand safety and data privacy in regulated industries
- Experience managing agency partnerships alongside working in an in-house setting
- Demonstrated leadership history in growing and mentoring a team of paid social professionals
Qualifications
- Fluency in a second language such as French or German is preferable
Core Skills
Benefits
- Flexible working arrangements
- Twenty-five days of holiday plus bank holidays
- Vitality Health and Dental Insurance
- Annual learning and development budget of £1,000 plus up to three paid days off
- Enhanced family-friendly leave
- Option to work abroad for up to 90 days per year
- Office snacks, drinks, and social events
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote work policy for this role?
The role is based in London with remote-first arrangements and flexible working options available.
What is the salary for the Senior Paid Social Manager position?
The salary is not stated in the job posting.
What level of experience is required?
Applicants must have 7 or more years of experience in paid social marketing, managing large-scale campaigns across multiple platforms and driving B2B acquisition.
How should candidates apply for this job?
Applications should be submitted exclusively through the official Tide Careers Page.
Sample Interview Questions
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