Opportunity at
TideSenior Product Analyst
This Hyderabad role focuses on the growth and acquisition marketing side of Tide's business. The senior analyst runs insight projects aimed at winning and keeping members,…
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About This Role
This Hyderabad role focuses on the growth and acquisition marketing side of Tide's business. The senior analyst runs insight projects aimed at winning and keeping members, helping marketing and growth colleagues understand what works and why. Work moves from explaining past results to recommending future actions, with SQL and Python used to investigate business questions. Duties include measuring campaign results, judging return on spend and other headline metrics, and advising…
Job Description
This Hyderabad role focuses on the growth and acquisition marketing side of Tide's business. The senior analyst runs insight projects aimed at winning and keeping members, helping marketing and growth colleagues understand what works and why. Work moves from explaining past results to recommending future actions, with SQL and Python used to investigate business questions.
Duties include measuring campaign results, judging return on spend and other headline metrics, and advising paid-marketing teams on how acquisitions are credited to each channel. The analyst coordinates with analytics engineering and martech teams to join data from external ad platforms such as Google Ads and Facebook Ads, helps leadership choose which business cases to pursue, and contributes to a plan covering acquisition efficiency, lifetime customer value and spending allocation. Translating conclusions into decisions for senior management is essential.
The advertisement asks for over six years in the analytics function of a digital product, with paid marketing experience treated as non-negotiable. Strong SQL, visualisation skills, storytelling, and the capacity to direct analysts, engineers and data scientists with no line authority are needed. Fintech background is a bonus but not required. The role is full-time and on-site.
Responsibilities
- Lead insight projects focused on member growth and acquisition
- Present findings to stakeholders and senior leaders with clear next steps
- Query data with SQL and Python to solve core business problems
- Track campaign performance, ROI and key indicators
- Advise performance marketers on attribution across channels
- Coordinate with analytics engineering and martech on combining third-party data
- Help leadership prioritise analytical initiatives and shape the roadmap
- Turn vague requests into defined, deliverable analysis
Requirements
- Over six years on an analytics team within a digital product
- Paid marketing experience
- Advanced SQL and proficiency with tools such as Looker, Tableau or Qlikview
- Storytelling that makes complex analysis accessible to business users
- Ability to direct analysts, engineers and data scientists with no line authority
Qualifications
- Fintech experience (preferred, not mandatory)
- Familiarity with digital marketing tools, A/B testing, Google Analytics and AppsFlyer
- Understanding of attribution models, marketing mix modelling, cohort studies and lifetime value
Core Skills
Benefits
- Pay that is competitive, plus share options
- Generous holiday on top of public holidays
- Paid leave for maternity, paternity and adoption
- Extended sabbatical options after milestone years
- Family health cover with extra outpatient and top-up choices
- Life and accident protection
- Therapy, courses and workshops for mental wellbeing
- Paid days each year for charity work or self-development
- Yearly learning budget covering books, courses and coaching
- WOO scheme: work overseas for as many as 90 days annually
- Contribution toward a home office, and the option to keep your old laptop when replacing it
- Snacks, coffee, tea and lunch in the office, depending on site
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The posting lists Hyderabad as the location and an on-site arrangement.
What experience is needed?
More than six years in a digital product analytics team, with performance marketing experience required.
Is a salary stated?
The posting mentions competitive pay and share options but does not specify an amount.
How do I apply?
The posting does not describe the application steps.
Sample Interview Questions
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