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Culture AmpSenior Regional Marketing Manager, UK&I
Culture Amp is recruiting a Senior Regional Marketing Manager for the UK&I market, based in London. The job is to lead marketing in the UK, generating…
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About This Role
Culture Amp is recruiting a Senior Regional Marketing Manager for the UK&I market, based in London. The job is to lead marketing in the UK, generating pipeline and revenue by tailoring global campaigns so they resonate with local buyers. The manager builds regional plans that turn company growth goals into concrete local events and campaigns, and coordinates with EMEA marketing colleagues and the teams responsible for worldwide demand generation and…
Job Description
Culture Amp is recruiting a Senior Regional Marketing Manager for the UK&I market, based in London. The job is to lead marketing in the UK, generating pipeline and revenue by tailoring global campaigns so they resonate with local buyers. The manager builds regional plans that turn company growth goals into concrete local events and campaigns, and coordinates with EMEA marketing colleagues and the teams responsible for worldwide demand generation and customer marketing.
Much of the work involves partnering with the senior events lead and the worldwide lifecycle and demand generation groups to adjust messaging and content for UK audiences. Working with SDR teams, the manager runs focused events and campaigns across the region to build new-logo and expansion pipeline. The role represents the UK in global marketing forums, reports regional insight back to headquarters, and collaborates with sales, SDRs, customer experience and people science staff to keep follow-up and deal conversion aligned.
Further tasks include staging joint events and webinars with local partners, developing the channel with the global partnerships head and EMEA sales, and growing the local Community Chapters programme by supporting chapter leads. The manager tracks results, reports returns on spend, and oversees local suppliers so that executions are high quality, timely and within budget.
Success is judged by pipeline and revenue targets, conversion that improves quarter by quarter, strong collaboration with sales and a budget managed with clear return stories. Applicants should have seven or more years of B2B SaaS marketing with proven UK pipeline results, experience with C-suite audiences and buying groups, and fluency with CRM and ABM platforms. Customer marketing, HR technology and partnership background is a plus.
Responsibilities
- Lead UK marketing strategy and adapt global campaigns for local impact
- Draft regional plans that turn go-to-market targets into local events and campaigns
- Build new-logo and expansion pipeline with SDR teams
- Adapt messaging and content so it fits UK buyers, working with global teams
- Run joint events and webinars with local partners
- Develop the partner channel with the global partnerships head and EMEA sales
- Lead the local Community Chapters programme and its chapter leads
- Measure performance, report return on investment and manage local suppliers
Requirements
- Seven or more years of B2B SaaS marketing, or equivalent, delivering UK pipeline and revenue you can measure
- Experience building regional strategies for new business and expansion from existing customers
- Experience working in an international organisation and learning from varied perspectives
- Willingness to experiment with AI and examples of using it to improve processes or content
- Strong analytics and familiarity with Salesforce, HubSpot, webinar tools and ABM platforms
- Capacity to sway colleagues in other functions without formal authority
- Understanding of scaling across new logos and expansion, including C-suite buying committees
Qualifications
- Customer or community marketing experience
- HR technology background
- Knowledge of partner schemes and joint marketing
Core Skills
Benefits
- Share options through the employee share option program
- Learning programs and coaching
- Quarterly refresh days, an extended year-end break and a monthly wellbeing allowance
- Parental leave from day one
- A MacBook and a budget for a home workspace
- Five paid social impact days each year
- Medical insurance for employee and family (US and UK only)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing gives London as the location and is marked on-site.
What experience is needed?
The posting asks for seven or more years of B2B SaaS marketing with measurable UK pipeline results, plus experience with C-suite buyers and buying committees.
How is success measured?
The posting measures success through pipeline and revenue targets, conversion that improves each quarter, sales partnership strength and budget return.
Is a salary stated?
No. The posting does not state a salary for this role.
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