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InMobiSocial Media Lead – Enterprise
This full-time Social Media Lead job for enterprise marketing is based in New York and is an individual contributor role with wide scope. It supports the…
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About This Role
This full-time Social Media Lead job for enterprise marketing is based in New York and is an individual contributor role with wide scope. It supports the enterprise marketing group of InMobi, which includes InMobi Advertising and the Glance consumer platform. The aim is to make complex adtech and agentic commerce topics engaging to read, and the posting describes the job as mainly writing and editorial. The work falls into three…
Job Description
This full-time Social Media Lead job for enterprise marketing is based in New York and is an individual contributor role with wide scope. It supports the enterprise marketing group of InMobi, which includes InMobi Advertising and the Glance consumer platform. The aim is to make complex adtech and agentic commerce topics engaging to read, and the posting describes the job as mainly writing and editorial.
The work falls into three linked areas. The first is content and social: editorial planning, organic posting on LinkedIn, YouTube, Meta and Substack, support for executive thought leadership, and participation in industry conversations. The second is content operations, covering intake through delivery of content requests, improvements to planning documents, and proposals for AI-enabled workflows. The third is measurement, which means reporting results and testing messages, formats and posting rhythm.
The lead keeps an integrated editorial calendar for the enterprise portfolio and coordinates with product marketing, brand and communications staff, creative and regional marketing, events, and executives. Adapting global campaigns for regional audiences is part of the role. Travel of about 15 to 25 percent is expected for conferences, customer events and team offsites. The group spans time zones, so Eastern Time hours come up often, including for people on the West Coast.
Candidates should have around four years in content marketing, social media, editorial or integrated marketing, and be strong writers with good editorial judgment. The ideal person uses data while trusting their own taste, and can make technical topics readable. Background across B2B software, consumer technology, adtech, martech or AI, or ghostwriting for an executive, is a bonus.
Responsibilities
- Keep a single editorial calendar running across the whole enterprise portfolio
- Draft, polish and push organic posts to LinkedIn, YouTube, Meta and Substack
- Support executive thought leadership and ongoing editorial programming
- Work with regional teams to adapt and amplify global campaigns
- Take in requests from many teams and shepherd them from intake to delivery
- Refine planning processes and documentation, and recommend AI-enabled tools
- Report on content performance and test messages, formats and cadence
Requirements
- Roughly four years across content marketing, social, editorial or integrated marketing
- Excellent writer, with keen editorial instincts and a clear content point of view
- Comfortable using dashboards while trusting instincts
- Can turn heavy technical material into readable, engaging pieces
- Balances creative ideas with organization, and strategy with hands-on execution
- Reliable communicator who completes work and earns trust across groups
Qualifications
- Background spanning B2B software, consumer technology, adtech, martech or AI
- Experience ghostwriting for an executive
- Curious and resourceful, and willing to test new platforms and tools
Core Skills
Benefits
- Base salary between 113,250 and 138,500 dollars (USD), based on location and experience
- Equity in the form of an ESOP grant where applicable
- Medical, dental and vision insurance, with a company-matched HSA
- 401(k) company match
- Paid time off: vacation, sick leave, special occasion days and company holidays
- Maternity and paternity leave, flexible hours and a wellness stipend
- Free lunch in the office each day, a pet-friendly office, pet insurance and an Employee Assistance Program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
This position is located in New York City and is listed as full-time, on-site.
What is the pay range?
The posting gives a base salary of 113,250 to 138,500 U.S. dollars for offices in California and New York; ranges can vary by final location.
How much travel does the role involve?
Travel runs roughly 15 to 25 percent, covering conferences, customer gatherings, executive trips and offsites.
What experience is required?
The posting asks for around four years of experience in content marketing, social media, editorial or integrated marketing.
Sample Interview Questions
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