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GitLabStaff Product Manager, AI Software Factory PLG
GitLab operates an intelligent orchestration platform for DevSecOps, serving over fifty million registered users and more than half of the Fortune 100 companies. The organization is…
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About This Role
GitLab operates an intelligent orchestration platform for DevSecOps, serving over fifty million registered users and more than half of the Fortune 100 companies. The organization is currently hiring a remote, full-time Staff Product Manager, AI Software Factory PLG to lead product-led growth initiatives for its AI-powered software creation tools. In this senior individual-contributor position, you will establish a 12 to 18-month product strategy focused on customer adoption across planning, coding,…
Job Description
GitLab operates an intelligent orchestration platform for DevSecOps, serving over fifty million registered users and more than half of the Fortune 100 companies. The organization is currently hiring a remote, full-time Staff Product Manager, AI Software Factory PLG to lead product-led growth initiatives for its AI-powered software creation tools.
In this senior individual-contributor position, you will establish a 12 to 18-month product strategy focused on customer adoption across planning, coding, reviewing, and verification workflows. You will collaborate closely with the GitLab Duo Agent Platform group to streamline user onboarding, minimize friction for administrators and buyers, and scale individual developer usage into broader organizational adoption.
This role is ideal for an experienced product leader who possesses deep expertise in enterprise B2B product-led growth, developer tools, and self-serve adoption models. Candidates should be comfortable utilizing product analytics, customer research, and iterative experimentation to optimize conversion and user retention within a complex technical environment.
Responsibilities
- Develop and maintain a 12 to 18-month product strategy for a cross-functional segment of the AI Software Factory.
- Manage the complete adoption lifecycle from initial discovery and onboarding to activation, ongoing engagement, and expansion.
- Spot and eliminate friction points across user, administrator, and buyer pathways to accelerate value realization.
- Establish clear performance metrics for growth initiatives and utilize telemetry data and customer feedback to refine strategy.
- Design and execute experimentation frameworks by formulating hypotheses, testing variations, and sharing insights with partner teams.
Requirements
- Demonstrated professional history in enterprise B2B product-led growth with measurable achievements in activation, retention, or expansion.
- Practical experience applying customer research, product analytics, funnel metrics, and experimentation to drive growth decisions.
- Solid comprehension of software development lifecycles and familiarity with AI software, developer tooling, or DevSecOps solutions.
- Proven technical judgment and the ability to steer cross-functional groups through ambiguity while resolving complex product trade-offs.
Core Skills
Benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation and Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote, though certain locations may carry specific eligibility requirements.
What is the employment type?
This is a full-time employment opportunity.
What is the salary range for this job?
The base salary range for United States residents is between $168,000 and $285,600 USD, determined by factors such as experience, skills, and geographic location. The posting does not specify salary ranges for applicants outside the US.
Sample Interview Questions
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