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CanvaUK Product Growth Lead
Canva is hiring a UK Product Growth Lead to work at its London campus near Hoxton Square. The role sits in the Localisation group, which belongs…
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About This Role
Canva is hiring a UK Product Growth Lead to work at its London campus near Hoxton Square. The role sits in the Localisation group, which belongs to the International Supergroup and works closely with Growth and the rest of the company. The group aims to honour the variety of global users and make their Canva experience feel hyperlocal. Every month, Canva's user base exceeds 100 million, and many of them…
Job Description
Canva is hiring a UK Product Growth Lead to work at its London campus near Hoxton Square. The role sits in the Localisation group, which belongs to the International Supergroup and works closely with Growth and the rest of the company. The group aims to honour the variety of global users and make their Canva experience feel hyperlocal.
Every month, Canva's user base exceeds 100 million, and many of them design in one of the platform's 100 non-English languages. The localisation specialty is made up of language experts, project coordinators and developers placed across the company. The UK lead brings product and cultural insight to the British experience, represents UK users internally, and pushes for content that feels locally relevant. The work covers finding localisation gains for the UK market, repairing funnel drop-offs from signup and login through to editing and publishing, and tailoring worldwide messages, promotions and product flows for British audiences.
The lead teams up with the UK group on growth initiatives, gives cultural guidance to global teams, and collaborates with local partners on clarity, tone and nuance. The role also helps produce language style guides and tone-of-voice plans. The posting seeks an established record in product management, including setting product direction across cross-functional teams, and grounding in conversion rate optimisation. Candidates from product, growth, localisation, internationalisation or content design backgrounds are considered, and experience at a software or tech company is valued. The role calls for analytical thinking, the ability to explain complicated problems simply, and enough technical fluency to talk with engineers and designers.
Responsibilities
- Find the localisation gains that matter most for the UK market
- Remove funnel friction from signup and login through to editing and publishing
- Run product growth work alongside the UK team
- Adapt content and messaging to the subtleties of the British market
- Advise global teams on cultural nuance so their content suits UK audiences
- Create language style guides and tone-of-voice strategies with internal stakeholders
Requirements
- Clear understanding of British customer needs and the opportunities to meet them
- Proven product management background, including owning strategy across cross-functional teams
- Conversion rate optimisation expertise to raise completion rates on landing pages and user flows
- Passion for language and culture and how they shape a local user's experience
- Analytical approach to judging campaigns and recommending data-led changes
- Comfort with messy problems and the skill to explain them plainly
Qualifications
- Familiarity with growth tactics and how UK users are acquired
- Experience in UK marketing or advertising
- A university degree that covers conversion optimisation, literary studies or localisation
- Copywriting experience, such as writing a blog or localising for a SaaS product
- Grounding in organic growth, including SEO and WordPress
- Some design experience
Core Skills
Benefits
- Equity
- Parental leave policy covering all parents and carers
- Yearly Vibe and Thrive allowance covering wellbeing, social activities and home-office setup
- Flexible leave for recharging or giving back
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The posting gives London, which it describes as Canva's headquarters for Europe.
What experience is needed?
The posting asks for proven product management experience and a background in conversion rate optimisation. Growth, localisation and content design experience is also considered.
Is SaaS experience required?
No. Experience with software businesses is described as valued, not required.
Is a salary stated?
No salary is stated.
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